In a recent post on his blog, Peter Simoons shared a brief anecdote about keeping track of alliances. He writes:
"For finance functions there are dedicated finance systems, for sales there are dedicated CRM systems. For alliances there are dedicated, optimized, alliance management systems that can do all of the above, and more. Yet some people do still misuse a spreadsheet for it."
Check out this 1 minute read at petersimoons.com.
Thank you, Peter!