We often speak about the importance of exercising influence in alliance management—as in, “Alliance managers need to influence without authority.” That is likely to continue to be true. But what if there was a resource that could lend alliance professionals some of that authority and thus strengthen their influence?
In fact, there is: it’s your alliance data. Data is one of the essential building blocks that make up a strong alliance management function, contributing to improved alliance operations, supporting clearer communication and stakeholder engagement, and promoting better, faster decision making. Having quality, consistent data at your fingertips underpins the use of Artificial Intelligence (AI), automation, and advanced analytics, all in the service of better collaboration, improved alignment, higher-level strategic insights—and most important, more optimal alliance outcomes.
But what data should you have? Where does it reside? And how can you make it work for you and your alliances?
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